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William Gillette Sherlock Holmes“MARRY HIM OR MURDER HIM OR DO WHAT YOU LIKE WITH HIM.” With this 1897 cable Sir Arthur Conan Doyle placed his most famous creation in the hands of another. It was a shrug for the ages, a non-decision that would forever shape the public’s perception of Sherlock Holmes.

The telegraph’s recipient, American actor and playwright William Gillette, took Doyle at his word and recast the immortal detective as such stuff that matinee idols are made of. He turned Holmes, an object of curiosity and awe, into an explicit, if unlikely, object of desire.

Gillette opened up the Holmes character for generations of actors to come by giving him flexibility and humanity. He proved that the sleuth was not only fascinating on the page, but also bankable on the stage—and screen.

The Reappearance of the Reels

In 1916, with over a thousand performances of his theatrical hit Sherlock Holmes behind…

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